Where the campaign stands — and how we grow it from here.
Reaching thousands — and turning that attention into real conversations on WhatsApp.
Attention is easy to buy.
Conversations are earned.
One campaign builds recognition; another turns it into inquiries. They run together.
Carried to a broad Egyptian audience — 21,626 reached, 13,586 views.
Viewers go straight into WhatsApp — every inquiry tagged to the film that earned it.
Several fast-hook films ran head to head. Real behaviour picked the winner; the budget followed it.
Strongest hook, lowest cost — now carrying the campaign.
Converted at nearly double the cost.
Didn’t land — cut early, nothing wasted.
The views are banked. The full daily budget now sits behind the winning film — same spend, aimed at inquiries.
We leave the winner untouched. Each day it runs, it learns who converts — and the cost per lead falls.
The winner scales into its full budget. No changes.
Three fresh hook angles go live beside it.
The new films compete; the market picks the next winner.
Keep the winners, cut the rest, expand behind proven performers.